Hongqi, a renowned Chinese vehicle brand that has grown alongside China’s booming auto industry, is redoubling its efforts to manufacture a “new noble brand,” with the intention to further explore the high-value market.
Hongqi recently deployed a series of important measures aimed at further improving the value of its brand, including the rationalization of its global research and development resources, the establishment of a world-class quality standards system and the absorption of more concepts. International in product design.
The Chinese sedans brand is committed to deploying an international research and development team comprised of 5,000 people and has also developed an efficient global research and development system to further optimize its R&D competitiveness.
The actions taken by this Chinese brand of sedans, which has a history of more than 60 years, have as a backdrop an increasingly intense competition in the global automotive industry, which leads to modernization of consumption and creates its time opportunities for rejuvenation as classic “made in China” vehicles.
At present, Hongqi has “One headquarters and four research institutes” spread throughout the world. Its global headquarters for research and development is in Changchun (China) , and its subsidiary for prospective technological research, its research institute of new energy sources, its subsidiary for prospective design research and its subsidiary for intelligence research and development Artificial are located in Beijing , Shanghai, Munich and Silicon Valley (United States), respectively.
With regard to customer positioning, Hongqi seeks to reach emerging high-end consumers, who can afford vehicles with prices ranging between 200,000 and six million yuan.
In addition to these steps, Hongqi also attaches special importance to offering customized products for high-end customers. For example, the brand’s limited edition Hongqi L5 limousine offers six interior decorating styles and has an official website in seven languages, launched last year and which is intended to provide services related to online personalization.
