Green Pea was born from an idea of Oscar Farinetti and is entirely built of recycled and recyclable materials, according to the philosophy of second life, as well as being completely dismantlable. The place is dedicated, to the theme of “Respect” and to a new way of consuming, offering high-quality, sustainable products and services on 15,000 sqm spread over five floors, mainly Made in Italy, but with low or no environmental impact.
FPT Industrial has a large, exhibition area inside the Green Pea Discovery Museum, which the brand has interpreted as an educational area where the public can be brought closer to the themes of technology, sustainable mobility, and the scenarios of a city of the future. The Cursor X – a concept of the engine of the future designed for Planet Earth – will be put on display, scenically suspended from the ceiling like a real art installation and surrounded by four screens that tell of its genesis, particularities, and uses. The Cursor X is distinguished by four main features, effectively summarized as Multi-power, Modular, Multi-application, and Mindful.
Carlo Moroni, Head of Communication, FPT Industrial said: “Over the course of our history we have introduced technological innovations that have revolutionized and made the powertrain sector ever more sustainable. We have over 25 years of experience in natural gas engines, and we continue to constantly study new forms of alternative propulsion, concentrating as much as possible on the issue of emissions, such as hydrogen fuel cells, electrification projects, and hybrid systems. We have always had sustainability at heart, and we demonstrate this not only with the study of increasingly green propulsion solutions but also by guaranteeing the sustainability of our supply chain and the entire production process. As a brand, we are active in environmental sustainability projects such as ´Fishing for Plastic´, thanks to which we have collected more than three tons of plastic in the Adriatic Sea, or Urban Forestry, with which we have planted 1,000 trees in Turin to revive a city forest. FPT Industrial´s commitment to sustainability reflects CNH Industrial’s identical focus on the matter – its leadership in the prestigious Dow Jones Sustainability Indices World and Europe was recently confirmed for the tenth consecutive time. The partnership with Green Pea is a further step on our path towards an increasingly complete and integrated sustainability-a sustainability capable of responding to the needs of the inhabitants of Planet Earth, without depleting its resources.”
Francesco Farinetti, CEO, Green Pea added: “Green Pea always has an eye turned to the best traditions of the past when we knew how to live in harmony with nature, but also to the future, because new technologies will increasingly help us respect the environment. This is why we have chosen FPT Industrial to present the engine of the future in the Green Pea Discovery Museum. It is a true jewel of the powertrain sector, which aims to reduce fuel consumption and eliminate CO2 emissions. FPT Industrial has made sustainability an essential core value as well as a cornerstone of its entrepreneurial success, and here in this space we have come together to build something truly innovative and unique within Green Pea.”
