Media Expo to launch new category on ‘labelling’ at Mumbai edition in 2022

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The Media Expo is consistently ranked among the top exhibitions where advertising and creative field professionals converge, network, and form business partnerships. Printing, signage, retail displays, finishing and fabrication as well as consumables and media have been showcased there.

In the 48th edition of Media Expo, which is set to take place from 12-14 May 2022 at Bombay Exhibition Centre, Goregaon, the organizer – Messe Frankfurt India is introducing a brand-new category on ‘labelling’. In today’s world, where brands are constantly competing against one another, labelling and packaging are critical factors that influence a consumer’s buying decisions. As a result of Media Expo’s new product section, visitors will find a wider variety of label printing technologies and materials for the flexible printing and packaging sectors, expanding their arsenal of branding tools and options.

For the very first time at Media Expo, leading manufacturers of large-format printing technology, HP India and Mehta Cad Cam, will showcase their most advanced labelling and packaging production technologies.

Observing the changes taking place in the advertising industry Mr Raj Manek, Executive Director and Board Member, Messe Frankfurt Asia Holdings Ltd, shared: “The manner in which advertising and brand content is consumed and perceived has drastically changed over the last few years. Today, digital and physical advertising mediums have become two-sides of the same coin and go hand-in-hand in delivering better reach and impact of a brand over its audience. Nonetheless, just as digital advertising keeps evolving, it is also crucial for the physical advertising segment players to keep discovering new technology and channels to suit the preferences of modern consumers.”

Mr Manek further elaborates on Media Expo Mumbai: “Having set a tone for the new normal with our New Delhi edition, we are ready to once again welcome our industry stakeholders at Media Expo Mumbai 2022. I am also delighted to announce that our brand new product category in labelling featuring on our showfloors this year will enable us to further expand our value offering to trade visitors. We are confident that Media Expo will prove to be an adept platform to explore new products, trends and business opportunities that will pave the way to the growth of physical advertising segment in India.”

Among the top manufacturers confirmed to take part in the three-day event are Arihant Uniglobe, Benson Polymers, D-Kit Media, HP India, Laxmi Sales, Mehta Cad Cam, Mimaki, Mistry Sign, Scorpio, and Silicon.

The Media Expo Mumbai 2022 will be the ultimate business event to witness technologies that will drive the future of traditional advertising.

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