The MedTech Conference won several International Association of Exhibitions and Events (IAEE) Art of the Show Competition awards, including Best Email Promotion Campaign, Best Show Promotion Website, and tied for the prestigious Best of Show award, representing the highest overall score in the competition. The Art of the Show Competition recognizes excellence in promotional materials for the exhibitions and events industry.
Scott Whitaker said: “The day it became clear we’d need to replace The MedTech Conference with The Virtual MedTech Conference, our marketing team didn’t panic – they calmly pivoted. Thanks to their grit and determination, we didn’t just maintain the spirit of our event; we strengthened it and achieved entirely new levels of flexibility, functionality, and fun. Our conference team deserves this recognition, and I know they’ll use it to fuel their drive to deliver another amazing event next year.”
Wendy Siminski, Senior Vice President, Conferences and Events said: “Marketing is critical to the success of The MedTech Conference every year, but this year, it was the lifeblood. Our marketing team had a big – and totally unprecedented – task: to convince our audience that our virtual event would be just as engaging and rewarding as our typical in-person event; and then, to deliver on that promise over the course of a full month of programming. I couldn’t be prouder of their resilience, their resourcefulness, and, of course, their results. We had one of our greatest conferences ever, and IAEE’s recognition of that achievement is just icing on the cake.”
Held annually, The MedTech Conference, powered by AdvaMed, brings together the world’s top medtech executives and innovators to network, conduct business, gain access to capital and share insights in an engaging digital environment.
