Signify expands its product portfolio beyond lighting and switches in India by launching fans under the EcoLink brand. With its latest offering, the company is focusing on value-conscious buyers seeking high-quality products at affordable prices.
This is a definitive step in the company’s strategy to build a strong electrical brand that will help open new opportunities to increase its top line and expand its share of wallet in the new home segment. EcoLink’s current portfolio features more than 300 lighting products, offering a wide range of consumer and professional LED products and luminaires at affordable prices. These lighting products are equipped with the revolutionary VoltSafe Technology, designed to withstand drastic voltage fluctuations.
Based on the company’s strong understanding of Indian consumers and market conditions, these fans are equipped with features like heavy copper motors and EasyClean technology. The heavy copper motors offer high speed and durability, while the EasyClean technology offers ease of maintenance. The company will further expand its fans range with new products featuring energy-efficient brushless direct current (BLDC) technology, silent fans with ABS blades, and other categories over the next few months.
Sumit Joshi, Vice Chairman and Managing Director, Signify Innovations India Limited, said: “Fans is a big market segment in India, making it a very suitable proposition to further strengthen our strong EcoLink brand, which received an overwhelming response from customers, since its launch in 2019 in the lighting and switches segments. This latest launch enables us to further expand our share of wallet in the new home segment. We hope to continue our growth momentum in the future with a customer-first approach, backed with innovation.”