Something significant has occurred in Pune! Seco, a world-renowned manufacturer of metal-cutting solutions, has unveiled a fresh new look and strategy for the future. This is just the beginning of the exciting changes they have planned as they strive to become a major global player in innovation, making things work better, and caring for our planet.
Seco’s new brand was unveiled yesterday, marking the beginning of exciting events, campaigns, product releases, and service announcements. The old logo was unique and full of history, but it now has a modern twist. The vibrant and positive colors that truly represent Seco’s spirit remain in the new logo.
“With so much of our work happening at the cutting-edge of innovation, we wanted our new brand to look cutting-edge as well; being clean, contemporary, and ready for the future. We’re all very excited to share this with the world, and we can’t wait to hear what people think. There is lots more to come”, says Bettina Palmen, Brand Manager at Seco.
“The new visual design is just the beginning of our exciting journey. In parallel, our product offering is growing with new services and digital solutions, which meet new challenging customer needs. I’m very excited to see this part of our business grow as it perfectly demonstrates our commitment to the future. We’re taking huge steps as a business, and today we’re excited to share one of them – our new branding,” says Stefan Steenstrup, President at Seco.
Starting in Fagersta, Sweden, and spreading its expertise to over 75 countries, Seco is a world leader in metal-cutting solutions. They cover everything from milling to turning, hole-making, threading, and tooling systems. Seco has been a force for excellence in manufacturing for nearly a century, guaranteeing precise machining and top-notch results. Visit www.secotools.com to learn about their latest innovations and cutting-edge products.
